Do you need a website for your book or for you as an author?
Do you just need a page on your current website for your book?
How expensive is this?
These are all great questions and I have some guidelines for you here.
DO NOT LET THIS DISTRACT YOU FROM YOUR WRITING!!
Yes, it is something to think through and
you can start making money from your book AS you are writing your book (ask me how),
but don't let this be another distraction from actually writing!!
Answering the questions above…
Do you need a site for the book or for you as the author? It depends on where you are going with your book.
Are you writing a single book to establish your credibility in your field or are you planning a series of books?
This is the same answer for the second question. If you are writing your book for credibility then a page on your current business site, with 'ads' in the sidebar will work great.
If your book is for the book's sake then a separate site will work well.
What is the cost? Here is where I really want to help you out.
You can spend $10,000 on a site that is just a brochure and you can spend $0 for something that won't do what you need it to do.
I can't say you get what you pay for because anything over $1,000 is just over kill and TOO MUCH!!
In fact, I have a Web Wonder Woman who works with me and can set you up with a simple, great site for your book that meets all the FCC requirements for less than $800 and if you want to add tons of bells and whistles she can do that for you…although you DON'T need all that!
To establish a web presence for your book there are six must haves. Here are my recommendations for the services I personally use:
1) Web Hosting: This is where your site 'lives' online.
This is a place where you hear a lot about free website when you use 'their' hosting (usually overpriced or very small amount of space available at the 'low' price).
You may find there is a limit to the number of sites you can host for that price or the amount of space you can use…think pictures, videos, audios.
Customer Service is another issue. If I have a problem I need an answer NOW…not after an extensive hold or, worse, waiting for an e-mail ticket answer.
I have used BlueHost for years…they are wonderful! They have unlimited domains, you speak immediately with a LIVE person who can actually help you, unlimited space, and an incredibly reasonable price.
You can check them out here:
2) A URL: This is your site's name. The .com.
This is one of the most important decisions you will make.
This is a great time for a Strategy Session. This is where you decide if the site is for the book or the author.
What is the most keyword rich name that still makes sense and is easy to remember, spell, and share verbally in all your radio/TV interviews and during speeches. Very important! And you really want a .com! Even though .whatever may be cheaper…it doesn't have the respect that .com has and too many people can't find you because they automatically type in .com.
You select the URL when you sign up for hosting. The domain is free when you select the yearly plan with BlueHost. Another reason I love them!
3) Website Theme
This is the 'framework' your site is built on. I only recommend using WordPress. The good news is most themes needed to begin your web presence are FREE! YEAH!!
The theme for the site you are reading is a paid theme because I needed it to do some really amazing things, but it was still a one time fee of less than $100. You have to have a Host to get a theme.
4) A Webmaster (or as in my case) Webmistress
PLEASE, write and let someone who can put your site up in 2 hours do it…it will take you (at least) a month to gather all the how to and try to figure it all out (and do you know what the FCC requires?) YIKES! Truly, truly, it is worth the money to have it done.
The other reason I love wordpress is that after your site is built YOU are able to easily maintain it…you will be able to blog, add event dates, etc, yourself! That is another reason I recommend my Wonder Webwoman Allegra (that is my title for her and she blushes when I use it, but she makes my life SO easy!!)
You can contact Allegra here, if you are working with me I will give you a special code that will get you my special price for your site:
5) An Autoresponder Service
This is where you will store all the names of your readers and fans so you can easily connect with them. When you work with me, we build in a system so those who purchase your book are eager to come to your website and sign up to hear from you!
There are several good services and some really awful ones out there.
The #1 criteria is deliverability. It doesn't make sense to go to all the trouble to create great e-mails if they don't get delivered.
For me, #2 is to be able to easily create great looking e-mails.
And #3 is price.
I recommend Get Response for all the reasons above. Get Response and one other company have the highest deliverability rates of all the services. I have used this other service and found that it was twice the price and was not easy to use and it couldn't produce good looking e-mails. I am really happy with Get Response.
You can check them out here:
6. A Recording Service
Today, as you know, everyone is using Audio and Video to get their message out! You may wonder, How do they do that?? Here is the best service I have found. I use them everyday! AudioAcrobat
With this very inexpensive service you can record and post audios and videos on your brand new website.
Your readers can call in and leave testimonials for your book! Very powerful!!
You can record conference calls, workshops, and seminars.
Interview yourself or other experts and create valuable products.
Even begin your own radio show!!
AND they are very reasonably priced, easy to use, and have great video tutorials if you need help!!
Get a 30-Day trial! Check them out here!
OK!! This is all you need to get yourself online to promote your new book and begin to make money before the book is even published! Schedule a Strategy Session to discuss your options and then get back to writing!!